𝐓𝐮𝐫𝐧𝐢𝐧𝐠 “𝐌𝐚𝐲𝐛𝐞 𝐋𝐚𝐭𝐞𝐫” 𝐢𝐧𝐭𝐨 “𝐋𝐞𝐭’𝐬 𝐃𝐨 𝐈𝐭!”: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐆𝐞𝐭 𝐏𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐭𝐨 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐀𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭𝐬 𝐒𝐨𝐨𝐧𝐞𝐫 “Imagine a client named David is feeling overwhelmed with stress. He finds your website and is greeted by a calming image and a warm message.…
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